Rajesh Joshi
Digital Marketing Professional having more than a decade experience.
Domain/Vertical Expertise - Software & Technology | Advertising Agency | Education | Industrial Manufacturing | Internet Media | Events
- Search Engine Optimization
- Search Engine Marketing
- Social Media Management
- Online Reputation Management
- Email Marketing
- SMS Marketing
- Content Marketing
- Affiliate Marketing,
- Lead Generation
- Frontend Web Development
- App Store Optimization
- Content Monetization
- Content Management
- Market Research & Analysis
- CRM Management
- Inside Sales Management
Google Ads
Bing Ads
Facebook for Business
Twitter Ads
Quora
YouTube
AdRoll
Emailing:
Mailchimp,
NetCore
CRM:
Hubspot
Asana
CMS:
Wordpress
Joomla
Drupal
Google Analytics
Google Search Console
Google AdSense
Google Tag Manager
Omniture Site Catalyst Implementation
SEO Tools:
UberSuggest
Ahrefs
Semrush
KeywordSpy
Spyfu
AdvanceWebRanking
ScreamingFrog SEO Spider
Xenu's Link Sleuth
Frontend Web Development
Domain & Email Setup
Cpanel Management
Zelican Infotech Private Limited
Designation: Digital Marketing Specialist
Duration: Apr 2017 – Present (5 yrs 2 months)
Roles & Responsibility:
I am actively involved in Marketing, Branding, Generating Leads & Inside Sales. Managing end to end digital marketing & advertising campaigns is my main role. Managing Campaigns across Google Ads, Facebook Ads, Twitter Ads, LinkedIn Ads, Quora, BingAds, Adroll For United States, United Kingdom, Canada & India aiming Lead Generation and User Signups for Saas Software targeting legal fraternity & corporate legal departments. Managing Inside sales team as an additional responsibility.
Internet Media & Events Pvt. Ltd.
Designation: Digital Marketing Manager
Duration: August 2016 – March 2017 (8 months)
Roles & Responsibility:
- Website Design & Development: Designed & Developed digitalerra.com, etailingindia.com & theetales.com with full responsive UI/UX design, SEO friendly with customizations as required.
- Business & Target Planning: Prepared business promotion & target plan along with implementation of SEO, SEM, SMM, Mobile App, Email & SMS Marketing to promote below events;
1) 5th Annual eCommerce, Retail & Mobile Exhibition To be held On May 18th 20017 at Taj Vivanta, Bengaluru.
2) India’s Largest 5th Annual eCommerce, Retail & Mobile Exhibition held On Feb 8th – 10th 2017 at The Lalit, Mumbai.
3) eTailing India Expo Delhi’16 held On 2nd Sept 2016, The Lalit, New Delhi.
- App Management: App Store Optimization to improve the visibility of app in play store and app store. Sending Push Notifications about event news & updates, Sponsored posts promotion etc..
- Social Media Marketing : Events Marketing & Promotion Using Facebook Custom Audience, Facebook Lead Ads, Carrousel Ads, Video Ads, LinkedIn Sponsored Ads to retain more delegates & exhibitors, Covered LIVE EVENT Updates.
- Remarketing Campaigns : through Google Adwords, Facebook & Adroll to acquire visitors & partners.
- Email Marketing : Mailer Templates Designing, Sending Daily Newsletter, Event Promotional Mails about offers & discounts coupons, Automation Of eMailer series through Mailchimp & Netcore’s EMM platform.
- SMS Marketing : Regular SMS Campaigns to keep updated users about discounts codes & offers on tickets.
- Web Server Management: Managed Linux Hosting using Cpanel On BigRock & Godaddy, Website Setup, Website Server Management, Up & Down-Time Monitoring, Domain Registration & Setup, DNS Updating & Changes.
Key Achievements:
Increased Leads by 10 times Through Non-Paid Organic Medium.
Technocrats Plasma Systems Pvt Ltd
Designation: Digital Marketing Manager
Duration: May 2014 – July 2016 (2 yrs 3 months)
Roles & Responsibility:
Managed every aspect of Digital Marketing & Advertising right from Website Design, Development to Promoting and to get more prospects for the business. Participated in New developments to grow business in Online Market.
- Planning:- Preparing online business plan & target plan along with implementation for SEO, SEM, SMM & Email Marketing of all the products of Technocrats Plasma Systems.
- Website Management:- Developed & Managed Four Websites technocratplasma.com (revamp) , cuttingandweldingmachines.com, technocratplasmacutters.com & solarinfra.net
- Web Development: Revamping the existing websites from Scratch, adding new features in order to gain more Visibility & Traffic i.e. Blog Setup, Support Section and Mobile Site etc. Over 200 new product pages created with popular tab based format using PHP and jQuery.
- Content Management: Content Management throughout the websites & blogs. Pages updating (Technical Specifications, Videos, PDF Files, User Feedbacks, Enquiry Forms, Sales & Support), created and published necessary forms into digital documents that increased efficiency by 20 %.
- Email Marketing : Mailer Templates Coding & Designing, Updating of Data in Backend Mailing List, Lead Generation through Mass Mailing, scheduling, Automation.
- Web & Email Server Management: Website Setup, Website Server Management, Up & Down-Time Monitoring,. Domain Booking & Setup, DNS Updating & Changes.
- E-Commerce: - Registered Products For Online Selling With Industrybuying, Tolexo, DirectIndustry, PayTm & Snapdeal. Content & Inventory Management, Update Pricing, Photos & Videos.
- Increased Signups by 10 times Through Non-Paid Organic Medium.
- Improved Time Spent On Website By 30% by Analyzing Design & Elements, hence improved Bounce Rate
- Introduced Scheduled Targeted Email Marketing Programs Using MailChimp resulting in increased open and conversion rates over previous period email blasts hence Generated 250+ Sales Leads in 2014-15.
MonkAkarshala Design Pvt. Ltd.
(Part of Samsika Marketing Consultants Pvt. Ltd.)
Designation: Digital Marketing Manager
Duration: Mar 2013 – Mar 2014 (1 yrs 1 months)
Roles & Responsibility:
Branding & Promotion Of Tyoosis (Learning Utility Portal for Tutors & Learners) in the internet world through all the available digital mediums i.e. SEO, SEM, SMM, Email Marketing. As well as responsible for Implementation of "Adobe Marketing Cloud"; Omniture Site Catalyst SAINT.
Responsibilities: Worked as an In-house Online Marketing Executive for an educational tutor-learner portal called Tyoosis
- Website Analysis: Website Analysis in terms of market competitors, suggestions for making site Search Engine Friendly, changes in content as well as in Directory Structure. For after each and every release, giving feedback for scope of improvement. worked closely with internal team of Design, Development & Content to make website both user & search engine friendly.
- Implementations: Google Analytics & Omniture Site Catalyst (SAINT) Implementation. Google Analytics (Tracking Code Installation, Goals Setup, Funnel Setup, Filters, Report Customization) Google AdWords, Bing Ads, Google Search Console, Bing Webmaster
- Tools Setup: Google & Bing Webmaster Setup (Crawl Errors Removal, HTML improvements, Structured Data Implementation)
- SEM Campaigns: SEM campaigns in Google AdWords & Bing Ads to make tutors and learners registrations Using Search Ads, Display Ads & Video Ads using methodology CPC, CPA, Remarketing & Retargeting Facebook Ads to gain more like & social reach.
- SEO Activities: On-Page & Off-Page SEO
- Social-Media-Management:
Brand Management Creating and Maintaining Brand Page on all available social platforms includes Facebook, Twitter, Instagram, Google Plus, YouTube, LinkedIn, Pinterest, Myspace & Many More..
Key Achievements:
- Managed PPC Campaign with online advertising budget of 1Lac monthly.
- Created Social Paid Strategy Which included high performing Campaigns with 10% CTR
- Increased Online Sign-Up & Conversion From 7 % to 20% through PPC.
- Increased Facebook following through various social campaigns reached milestone of 10k+ likes.
REDCOM Advertising Agency
Designation: Sr. SEO EXecutive
Duration: Nov 2010 – Feb 2013 (2 yrs 4 months)
Roles & Responsibility:
REDCOM was a leading advertising agency based in Mumbai, serving clients from different categories. A one stop service provider for all marketing needs. Here I've handled an entire Online Marketing Segment for their clients.
Responsibilities
- Keyword Analysis: Using Google AdWords Keyword Planner, Google Trends, Keyword discovery, Keyword SPY, Spyfu, SEMRUSH & Ahrefs.
- On Page SEO Process: Keyword Implementation, Content optimization, Header Tags Optimization, Meta Tags, Clean URL, XML Sitemap Creation n submission, Robots.txt file creation, Custom 404 error page creation, Image Optimization etc.
- Off Page SEO Process: Organic One Way Link Building through Directory Submission, Bookmarking, Forums n Answers, Blog commenting, Blog Submission, Article Submissions, RSS submission, Search Engine Submissions, Video Sharing, Local Directory Listing etc.
- Implementation & Execution of all SEO, SEM & SMM Campaigns for clients & generating reports.
Projects Managed:
Redcom (www.redcom.in)
Redcom Drupal (www.redcom.in/drupal)
TheAlumniPortal (www.thealumniportal.com)
Viva Cash Games (www.vivacashgames.com)
& Many More..
Key Achievements:
- Ranked “First Position” for Query “Advertising Agency in Mumbai” & some more variants which has over 4,800 monthly search volumes in 2010. (www.redcom.in)
- Ranked among top 10 positions for “alumni software” “alumni management system” & many more key-phrases. (www.thealumniportal.com)
- Over 300% increase in traffic for an online gaming portal through organic medium only resulting more signup & ROI. (www.vivacashgames.com)
Bachelor of Engineering (B.E.), Computer Engineering
University of Rajasthan, Jaipur 2005 – 2009
HSC, Mathematics
Board Of Secondary Education, Ajmer 2003 – 2005
